So do you want to hear one of the interesting things about Kickstarter? Sure you do.

While a lot of responsibility for promoting the project still falls upon the creator, an interesting thing can start to happen: the project’s supporters become advocates themselves.

Whether it’s because I want the rewards, or because I just want the projects to succeed because they’re so wonderfully cool, I’m finding myself more and more often telling others about the Kickstarter projects I’m backing and encouraging them to join in.

Like, for example, 16mm by Jonathan Dueck. Which you should support.