The main question I have is whether Twitter’s “focus on mass appeal” is actually doing anything much for the company. If Twitter, or its API, were consistently up right now I’d put together a script to see how many of Oprah or Kutcher’s followers have posted a tweet 30 days or more after their registration. That celebrities generate a lot of passing traffic I can’t question, but I’m not at all convinced that it gains Twitter the company much of anything in the long term. There are companies that can make a business of heavy ephemeral traffic with low user retention, but I’m not convinced that Twitter is one of them. I can’t speak to what Tumblr or its investors see as their route forward [for the crass among us let’s call it their “exit”], but my gut is that “biggest blogging tool in the market” doesn’t factor in. Making a wild guess right now, I’d say that a relatively small but extremely active (like, say, nearly a million posts in a single day) and (arguably) influence-y, tastemaker-y user base is likely to end up looking like a nice acquisition target if they can stay the course. That said, though…yeah, josephweisenthal’s tumblarity is probably fucked. Sorry, dude. josephweisenthal: jayyarow: lunchfood: Hey, Look What Tumblr’s Done With All Its Money Looks like Tumblr is getting taken down 4-5 pegs today. Wonder what will happen to The Stalwart’s tumblarity… Oh shit. I didn’t think about that.
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The main question I have is whether Twitter’s “focus on mass appeal” is actually doing anything much for the company. If Twitter, or its API, were consistently up right now I’d put together a script to see how many of Oprah or Kutcher’s followers have posted a tweet 30 days or more after their registration.

That celebrities generate a lot of passing traffic I can’t question, but I’m not at all convinced that it gains Twitter the company much of anything in the long term. There are companies that can make a business of heavy ephemeral traffic with low user retention, but I’m not convinced that Twitter is one of them.

I can’t speak to what Tumblr or its investors see as their route forward [for the crass among us let’s call it their “exit”], but my gut is that “biggest blogging tool in the market” doesn’t factor in. Making a wild guess right now, I’d say that a relatively small but extremely active (like, say, nearly a million posts in a single day) and (arguably) influence-y, tastemaker-y user base is likely to end up looking like a nice acquisition target if they can stay the course.

That said, though…yeah, josephweisenthal’s tumblarity is probably fucked. Sorry, dude.

josephweisenthal:

jayyarow:

lunchfood:

Hey, Look What Tumblr’s Done With All Its Money

Looks like Tumblr is getting taken down 4-5 pegs today. Wonder what will happen to The Stalwart’s tumblarity…

Oh shit. I didn’t think about that.

Source: lunchfood

39 Notes/ Hide

  1. anygivenwebdork reblogged this from lunchfood
  2. banalitycheck reblogged this from soupsoup
  3. whitneymcn reblogged this from josephweisenthal and added:
    The main question I have is whether Twitter’s “focus on mass appeal” is actually doing anything much for the company. If...
  4. neutralangel reblogged this from lialia
  5. mayjah reblogged this from tedr and added:
    I know. Cats vs. sharks? Really? Give me a meme I can wrap myself around, like a scene-stealing squirrel.
  6. tedr reblogged this from caterpillarcowboy
  7. lialia reblogged this from josephweisenthal and added:
    Good article. I don’t have hundreds of...followers, nor do I follow hundreds in return. I...
  8. wonific reblogged this from soupsoup and added:
    The Tumblr startup model will be talked about for years to come. Just watch.
  9. caterpillarcowboy reblogged this from soupsoup and added:
    Why is that money well spent?
  10. caterpillarcowboy reblogged this from josephweisenthal and added:
    Turns out Joe Weisenthal is a shark. Ouch. Tumblr’s doing the opposite. Rather than focusing on expanding its audience...
  11. soupsoup reblogged this from lunchfood and added:
    68 million pageviews in July alone, three times as many uniques as last year and 12 times as many pageviews. Show me an...
  12. nmac reblogged this from lunchfood
  13. josephweisenthal reblogged this from jayyarow and added:
    Oh shit. I didn’t think about that.
  14. jayyarow reblogged this from lunchfood and added:
    Looks like Tumblr is getting taken down 4-5 pegs today. Wonder what will happen to The Stalwart’s tumblarity…
  15. lunchfood posted this

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