Down the Memory Hole

rafer:

jeffrock:

[much snipped here]

Like the Ministry of Truth, it appears that Apple is deliberately attempting to usurp the meaning of the word Flash in the computing industry and redefine it. They’re tired of the word standing for an inefficient browser plugin. They’ve begun leaving Flash out of stock Mac OS X installs. They’re dodging its implied meaning in calls and pushing what they want it to refer to. Fast, efficient storage.

Down the memory hole, indeed.

Rafer sez:
Jobs is doing some sketchy stuff, vis-a-vis redefining “open,” et al. However, Flash is the longstanding private trademark of a pretty darn big company. If they can’t defend themselves by learning how to either ship a great version of this product or market decently, they deserve to be redefined and forgotten.

I started thinking about a related phenomenon the other night. My main takeaway at this point is that right now Apple understands the power of shaping and controlling language better than any other company out there.

Source: jeffrock

148 Notes/ Hide

  1. fwtistika reblogged this from jeffrock
  2. realpay reblogged this from jeffrock
  3. bamboo-mattress reblogged this from jeffrock
  4. graco-car-seats-sale reblogged this from jeffrock
  5. 2012-current-diets-1427 reblogged this from jeffrock
  6. sarahwillers reblogged this from jeffrock
  7. shariwildeu758 reblogged this from jeffrock
  8. mrbitch reblogged this from jeffrock and added:
    “We love flash memory..” —...Jobs, replying to...question on...
  9. idonothaveablog reblogged this from jeffrock and added:
    Sort of. He says “Like...it.” which isn’t totally accurate. The thing is, “flash”, in a...
  10. labcreature reblogged this from jeffrock
  11. bbatwork reblogged this from rafer
  12. whitneymcn reblogged this from rafer and added:
    I started thinking about a related phenomenon the other night. My main takeaway at this point is that right now Apple...
  13. rafer reblogged this from jeffrock and added:
    Rafer sez: Jobs is doing some sketchy stuff, vis-a-vis redefining “open,” et al. However, Flash is the longstanding...
  14. wellpainted reblogged this from jeffrock
  15. reellyrollin reblogged this from jeffrock and added:
    “Any updates on your stance on Flash?” “Flash memory? We love flash memory.”
  16. zirahluz reblogged this from jeffrock
  17. michidos reblogged this from jeffrock
  18. jaguchi reblogged this from jeffrock
  19. berkus reblogged this from jeffrock
  20. imjustcreative reblogged this from jeffrock

Recent comments

Blog comments powered by Disqus