Two-phase user adoption: from “oh, wow!” to “oh, yeah…”
It’s a blog post, containing stuff like this:
No matter how good the thing you’ve made is, no matter how big the initial “oh, wow!” is for a user, there’s a crapload of other interesting stuff being released (as well as offline life continuing to roll along), and your cool thing will eventually be pushed to a back burner for a while. The question is what happens when your user hits that “oh, yeah…” moment of rediscovery.
And yeah, it’s got a bit of an ExtensionFM fanboy thing happening, but that shouldn’t come as much of a surprise at this point.
Enjoy.
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dankantor reblogged this from whitneymcn
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